THE ATOMICS PERFORM LIVE AT H&M IN TIMES SQUARE FOR HUNDREDS OF FANSOn Thursday, March 16th, The Atomics performed live from the H&M in Times Square to celebrate the launch of the H&M Loves Coachella exclusive collection. Over 200 people came to the store to celebrate and to take part in the special performance.
50 lucky fans were treated to a surprise golden ticket that granted them an exclusive meet & greet with the band before the performance! The first 200 guests at the event were also given a special commemorative tote bag and were some of the first in the world to shop the collection.
Guests were also treated to a special photo memento from the event. After taking photos on their own, guests were encouraged to post their photo to Instagram with the event hashtag which would trigger an on-site printer to print their photos within a minute of posting.
H&M Loves Coachella will be available in the US from March 23 and globally from March 30 in all H&M stores that carry Divided, as well as online.