MICHAEL KORS TO RELEASE SPRING 2017 AD CAMPAIGNSJanuary 17, 2017 — Powerful romance is the theme of the Spring 2017 Michael Kors Collection advertising campaign, shot by Mario Testino. “The combination of strength and femininity was at the core of the collection, and Joan Smalls was the perfect embodiment of that spirit,” says Michael Kors.
For the new campaign, Testino captured Smalls luxuriating in a classic car, wearing the season’s standout prints. In hues of azalea and nutmeg accented with white-hot accessories, the bold florals bring chic optimism to the sun-kissed campaign.
The global campaign will debut in February issues, with ads running in publications including US Vogue, Vanity Fair and Harper’s Bazaar. In total, the Spring 2017 print advertising campaign will reach 39 countries across the Americas, Europe and Asia. The images will also appear in digital outlets, as well as social media platforms and traditional outdoor media placement.