Fashion One Acquires Fashion Television, Rebrands “F.O.” in EuropeNEW YORK, Nov. 17, 2015 /PRNewswire/ -- Fashion One Television LLC. has agreed to acquire London-based Fashion Television International Limited, the owner of the "Fashion Television" brand outside its native Canada, from Madrid-based Desdemona Capital. The merged company will consolidate Fashion One's "F.O." channel and Fashion Television's content, to be broadcasted in Europe under the channel brand "Fashion Television", expanding the brand from a single feed on Hotbird to a full HD feed, distributed on Eurobird 9.
"Fashion Television is recognized as the leading authority on fashion and lifestyle since 1985, and F.O. has already brought to its viewers a substantial amount of Fashion Television's popular content. The acquisition of the entire brand means significant synergies for both companies, better programming and higher production value.", says Mick Gleissner, Fashion One's founder and president.
Desdemona Capital acquired the rights to the brand in 2014, and remain a shareholder in the new combined company.
The new combined company will phase out the "F.O." brand in Europe after a transition period, with the goal to finalize the rebranding to "Fashion Television" in the second quarter 2016.
The combined company will also be the new owner of the first Ultra High Definition (UHD) channel "Fashion 4K" which was launched worldwide as the first and only special interest channel in UHD quality on 3 continents. The new UHD standard has a resolution of 4 times the pixels of a traditional high definition (HD) image.
ABOUT FASHION ONE
Based in New York City with subsidiaries in Hong Kong and Belgium, Fashion One Television LLC. is owner and operator of fashion and lifestyle television networks "Fashion One", "Fashion First", "Fashion Uno", "F.O.", and "Fashion 4K", counting a total viewership of more than 400 million households on 5 continents.
More information on the company can be found at http://www.fashionone.com
ABOUT FASHION TELEVISION
Since its inception in 1985, Fashion Television is the leading fashion authority, having covered fashion events over more than 3 decades in more than 80 countries with leading style icons such as Donna Karan, Karl Lagerfeld, Calvin Klein, Betsey Johnson,Naomi Campbell and the late Alexander McQueen. Fashion Television is operated in Canada directly by Bell Media, and continues to air outside Canada in many parts of Europe, Asia and the Americas operated by Fashion Television International.
More information on the company can be found at http://www.fashiontelevision.com