H&M X Axwell /\ Ingrosso Summer CampaignIn a continued partnership with the best in music, H&M has announced that its new summer campaign will be soundtracked by the Swedish DJ duo Axwell /\ Ingrosso. The two part campaign will feature print images along with a television advertisement featuring the DJ duo’s exclusive single “Sun Is Shining”.
A first look at the summer collection shows a continuation of H&M’s spring bohemian vibe with lightweight dresses and psychedelic prints. H&M is also an official partner of Coachella and has released a Coachella exclusive collection that is available in stores now.
Axwell /\ Ingrosso said to Music Times, “It was amazing for us to work with H&M on this summer campaign with our new song, 'Sun Is Shining.' We're always proud to work with Swedish brands, and with summer finally upon us we can't wait for everyone to hear one of the songs from our forthcoming album.”
H&M’s summer commercial will debut on April 30 at hm.com before it hits televisions and cinemas worldwide.