Daria Werbowy New Face of H&M Spring Campaign

There’s a new bohemian attitude for spring at H&M, with relaxed shirts and dresses worn with casual denim––perfect for the city streets as the temperatures rise. Daria Werbowy, Ukrainian-Canadian supermodel best known as spokesperson for the French beauty brand Lancôme, is headlining as the face of the season.

Shirts are the essential of the season, and look great with the sleeves rolled and worn with high-waist flared jean. Layering is here to stay, with shirts worn over dresses like a spring jacket, and flowing dresses worn over soft pants.

It’s all about the pieces that can be mixed and matched to wear as the mood takes you, like the denim jacket that’s like an old favourite, the floating sun top with a handkerchief hem, or the shorts with a vibrant floral print.

“Everyone loves the relaxed look, and this spring it’s easy to achieve at H&M. Pyjamas are fun to wear in the city, while shirts, denim flares and flowing dresses are perfect all season long,” says Ann-Sofie Johansson, Creative Advisor at H&M.

The collection will be available in stores on March 26th.
Blaine  Fuller
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