Balmain’s Creative Director Olivier Rousteing is Officially Insta-FamousKnown for his impeccable tailoring as much as his enviable cheekbones, Balmain’s Olivier Rousteing has officially reached insta-famedom. The French designer just surpassed 1 million followers today, making him the most followed French designer on the platform.
Olivier’s talent as one of the best and youngest creative directors the French fashion house has seen is not what has propelled him into his celebrity status, however. The designer said to WWD, “I’m young, I’m black, I’m a designer, I have famous friends, but I also eat hamburgers and have both feet on the ground. It’s real life and reality always excites people.”
He shows that he has “both feet on the ground” by posting selfies, snaps at the gym, and party pics just like the rest of us...that is, in between high fashion Balmain editorials, selfies with the A-list, and his occasional magazine cover.
At just 28 and with four years at Balmain under his belt, Rousteing is quickly becoming a celebrity in his own right. According to Quartz, “On a daily basis his photos connect with about as many eyes as Vogue magazine does each month. That’s influence.”