Alexander Wang & H&M Turn It On: Invitation Only ALEXANDER WANG X H&M Collaboration Show New York
Alexander Wang is on fire. The American fashion designer crashed into the fashion scene in 2007 presenting his first women’s ready-to-wear collection in New York to critical acclaim. Since his debut he has gone from strength to strength. Recipient of a host of awards he has seen his label grow to be stocked at more than 700 of the worlds most exclusive stores, with fashion conscious acolytes following his work from New York to Tokyo. Since 2004 Swedish high street fashion powerhouse H&M has collaborated with international designers and style icons from Comme des Garcons to Lanvin on limited edition capsule collections which showcase the designer’s imagination at attainable, accessible price points. The announcement that Alexander Wang would collaborate with H&M on a 61 piece collection was greeted by rapturous excitement becoming one of the most highly anticipated fashion events of the year.
The first H&M ever collaboration with an American designer was celebrated at a lavish party in New York. Beginning with a breakneck speed catwalk that emphasized the active-wear elements of the garments, it was a stylish vision of futuristic sportswear, cast in charcoal grays and blacks, featuring scuba dresses, neoprene jackets and mesh paneled leggings creating a monochrome Alexander Wang militia. Afterwards at a pop up shop celebrities like photographer Ellen Von Unwerth and model Karlie Kloss clamored for the garments whilst Solange Knowles, Dakota Fanning, Melissa George and actress Jessica Chastain mingled over champagne in the opulent courtyard. The evening was capped off by a high energy performance from rapper and songwriter Mary J Blige.