New York Fashion Week’s Final Bow at Lincoln Center
New York Fashion Week at the Lincoln Center
The word on the street is that this move is leaving room for major innovations in locale and style. Just five years ago, MADE Fashion Week, a series of shows in downtown Manhattan, was designed as an alternative venue during New York Fashion Week and has been gaining major success. Mercedes-Benz will be dropping it’s title sponsor in favor of MADE after next week’s show as well.
“There are plans for the Culture Shed structure that’s part of the new Hudson Yards development on Manhattan’s West Side along the Hudson River to eventually become the hub for New York Fashion Week,” Steven Kolb, chief executive officer of the Council of Fashion Designers of America, said to Pittsburg Post Gazette, “but it’s still under construction. In the meantime, the search is on for another centralized spot for the runway shows come September.”
This sudden change is just what New York Fashion Week needs to stay relevant. Runway shows used to be so exclusive that mainstream audiences would have to wait to see what happened behind the velvet ropes in magazines, but with the digital age, bloggers have made the show live and streaming for all to access. The traditional catwalk is now a bore and brands like Ralph Lauren and Opening Ceremony have aspired to greater heights because of it, turning their show into a “4D” spectacle projected against a fountain on a lake in Central Park and a play at the Metropolitan Opera House.
2015 will usher in an entirely new form of New York Fashion Week with originality being a mainstay. Watch Fashion One for complete coverage of New York Fashion Week.