Christopher Shannon Set to Launch Womenswear CollectionLondon-based fashion designer Christopher Shannon announced that he is soon going to debute his first womenswear collection ever.
In June 2014, Shannon – who is famous for his street wear-inspired designs – won the BFC/GQ Designer Menswear Fund. As the fund includes a £150.000 GBP grant and a mentorship, which is worth roughly another £50.000 GBP, this might have been the monetary catalyst the Liverpool-born designer (and his female fans) have been waiting for.
Shannon explained that he found his inspiration for creating a womenswear collection, when one day British stylist Charlie Harrington shot a long-knitted men's piece as a dress. “The piece was never meant to be a dress, but it looked so, so good,” the designer revealed to Style.com. “It looked really sophisticated – that’s a word I haven’t used in about five years! But there was an ease to it. And suddenly personal orders from women were huge.”
With the soon-to-come launch of his online store, Shannon said that it felt like the right time to venture into womenswear.
“I knew I didn’t want a show. I’ve seen so many people struggle with the shows recently. I think the stronger brands are the ones that make their own destiny a little bit. You see everyone chasing that one customer, and it’s not working because people are folding. For us, it’s always about doing our own thing. I think it has to do with my stubbornness more than anything, and also sometimes my stupidity. But right now this feels like a nice personal moment, but also something important for my business.”
Christopher Shannon's spring 2015 womenswear collection will be available at christophershannon.co.uk.