Fashion|One Content Providers 4K Guidelines

Fashion|One can only accept content that meets the guidelines outlined below. Any content that does not meet the requirements & standards will not be accepted. This document will provide equipment standards in detail: shooting specs, content delivery format, editing and color guidelines.

I. SEGMENT GUIDELINES

Agencies

Follow a "booker" as he goes through his day working for a high profile agency.

View Guidelines Here

Photographers

See the models and the photo shoots from a photographer's point of view and find out what takes to get the best photo.

View Guidelines Here

Models

An up close and personal peek into the lives of the world's top models.

View Guidelines Here

From The Runway

Covering fashion weeks from all over the world, “From The Runway” should illustrate the summary of the fashion weeks, such as insight on the upcoming trends.

View Guidelines Here

Invitation Only

See your favorite celebrities as they party at the best nightclubs around the world.

View Guidelines Here

One To Watch

Featuring individual models / photographers / designers / stylist / makeup artist / fashion editors that are emerging in their field.

View Guidelines Here

Beauty Fix

Applies to “Beauty Related” topics including Hair & Make Up / Skin Care / Health.

View Guidelines Here

Fashion Exposed

Covering sexy content including Photoshoots / Lingerie / Swimwear and behind the scenes.

View Guidelines Here

What's Haute

Introducing the luxury, haute couture and fine living / dining in life, including jewelry / watches, etc.

View Guidelines Here

Street Style

Stylish people on the street would be featured and share their style.

View Guidelines Here

Passport to Fashion

Travel to a city with a model / designer / stylist / photographer / blogger, highlighting the luxury lifestyle and culture of the location.

View Guidelines Here

Original Programming

Exclusive programs and series produced by the network.

View Guidelines Here

II. DELIVERY REQUIREMENTS

1.) SHOOTING FORMAT.

Shooting Format

Footage must be recorded at Native format of 3840x2160 at 50fps. When shooting, please set data rate camera setting to 150-250 Mbps. When using multiple cameras, make sure they have the same white balance setup and 4k shooting mode.

We will reject your clips if they are not shot/recorded in Native format of 3840x2160 at 50fp/s.

For further verification and before buying the camera equipment, please contact qualitycontrol@fashionone.com and submit your proposed camera that you will be using for your shoot.

2.) TECHNICAL OUTPUT REQUIREMENTS.

VIDEO

Data Rate: 100 - 150 mbps

Frame Size Resolution: 4k UHD - 3840 x 2160 (1.78:1)

Frame Rate: 50 fps

Compression format: h.264 / mp4

AUDIO

Compression Format Compression: MPEG-4 AAC Stereo Frequency: 48 KHz Bitrate: 256 Kbps

OMF requirements 1. The audio in the OMF must be in sync with the video. OMF should be encapsulated. 2. The OMF must NOT contain any effects processing or merged audio. The dialogue should be raw, uncut production sound. All microphone tracks from the original production sound should be provided on the OMF, in sync with the latest video provided. 3. The OMF should have 3-sec to 10-sec handles. 4. Dialogue tracks must be at the top. NOTE: If you replaced any of the production dialogue with an alternate take, or if you removed it for any other reason, please put the original sound back in for our sync reference on a lower track. 5. Any sound effects must be on their own tracks and not mixed with production sound or music. 6. Music must be on its own tracks and not mixed with production sound or soundeffects. 7. We require the sample rate to have a frequency of 48kHz. 8. No video data is to be included in the OMF. 9. If there are any changes made on the video that would affect the synchronization for the audio, you will need to submit an OMF file together with your revised video. 10. If your editing software does not support OMF export, please submit split mono tracks for the raw audio and music. Format should be in *.wav at 256 kbps audio data rate.

Additional information:

  • 4K clips should be shot and exported in a square pixel aspect ratio (1.0)
  • Submit your videos in clean version. (no other elements embedded on the video such as text and graphics).
  • No black screen (used as base for editing effect) either at the beginning or at the end of the clip – i.e.: when a fashion shows starts in darkness we cannot broadcast this part.
  • Clips must not contain repeated shots, jump cuts, product placements, jerky camera movements, out of focus or soft footage, blackened lower thirds with text, logos, inadequate lighting or camera work or low res photos, psychedelic colors and excessive video effects.
  • QC personnel have the discretion to ask beyond the specifications above if there are any further technical aspects that may be giving a problem.
  • QC will have the final say if the video will be accepted or not in terms of its technicalities and qualities.

AUDIO & MUSIC

TThe audio record levels should be such that a recording of 1kHz source reference tone at 0dBu will be made at -18dBfs and produce the same level on playback. For music beds, an average of -6dB is our output level for the broadcaster. All audio tracks must be recorded with the correct phase relationship, as well as reference tones. Program peaks should not exceed -4db with respect to this reference level, stereo on 48.000kHz (16bit). No audible distortion will be accepted.

Please use lapel mic or shotgun mic with windscreen if possible during interview unless it is parallel from the mic block guidelines. Do not record audio solely dependent on the camera built-in audio recording. Make sure that microphone and the subject are not too far from each other. Do not set the input volume to maximum level to avoid audio distortion.

Music must compliment the edited segment. Please use music with vocals from the Music Portal.

Fashion|One has compiled a library of music that all content providers must use in clips submitted to us. The library consists of songs from different genres. Moving forward, Fashion|One will only accept clips that use the songs from the music portal.

Important Note:

Before using a specific song for a clip, please email Jeson, MJ and Reggie so we can make sure that the song will not be used for other clips by other content providers. If more than one song is used for a single clip, please send us the information of the Song Title, Singer, Composer and Genre of all songs used.

To know more about Fashion|One music library and its navigation, please visit​ ​​ Music Portal Guidelines

NOTE: Camera Operators should monitor all audio levels coming to tape. Not just via LEDs, but through headphones as well. Please only submit acceptable audio. Audio with distortion, extremely low levels or excessive noise will not be accepted.​

3.) DOCUMENTATION. You will also need to deliver the following supporting documents aside from the video and audio files for submission.

a. Content release form. If any materials (video and music) are being used that are not created or owned by the content providers, please submit a written and signed document by the original owner providing the rights for Fashion|One usage. Please download the file here.

b. Clip information should be provided with the following documents:

  • Name and description for all the interviewees.
  • English translations should be provided for non english clips. Please download the form here for submission.
  • photoshoot credits (applicable to photographers and fashion exposed segments only)

4.) DELIVERY METHOD. When submitting your output, you can send to any of the following method:

a. Vimeo. Please contact us for the login details of our pro account or you may use your own vimeo pro account provided that a link will be provided and password for download (if applicable).

b. FTP (Filezilla). You will be provided with login credentials. Please contact us about it and include the screenshots below.

FTP TRANSFER

PC Users: Transfer files manually to Fashion|One's FTP Server using Filezilla.

Quick Guidelines

MAC Users: Cyberduck is a fully featured, free FTP client available for Mac OS.

Quick Guidelines

Please contact Fashion|One for your FTP login credentials.

c. File Sharing Platforms. Please send us a downloadable link via wetransfer, drobpox, yousendit or google drive.

d. Hard drive and physical device. You may send your footage via SD card, DVD/CD or transport drive. Please note that the shipping cost will be covered by content provider and the company will not reimburse the shipping cost.

Important note: Youtube link should be available for the Content Managers and Content Control. A link should be sent together from any of the options above.

5.) DEADLINES & TIMETABLES

The Portal will now start sending automated follow-up notifications. The notifications will be similar to the regular notifications but with more details. Instead of manual notifications from CM, CC and QC, you will receive automated emails from the Portal. The subject will be Clip ID# Status Reminders from CM/CC/QC.

The follow-ups will be based on the date when the previous notification was sent.

  • The first follow-up will be made 5 days after comments have been sent/logged on the portal.
  • The second follow-up will be made 3 days after that.
  • The final follow up will be made 2 days after the second.
  • Clips will be rejected if no response/revisions are received after 12 days.

If new comments are added to the portal, the notification dates will reset. We may still make manual follow-ups if we're pushing for a clip to be approved on a specific date.

III. FONTS AND LOWER THIRDS GUIDELINES

Every content provider is required to embed the fonts and lower thirds on their video for each delivery. Kindly see the full guidelines:
For HD output guidelines
For 4K output guidelines

IV. FILENAMING CONVENTION

Format:
Segment(From the Runway) Clip title(Roberto Cavalli Spring Summer 2014-15) Date of shoot (yymmdd)(150430)

EXAMPLES:

For English content:

  • From the Runway Roberto Cavalli Spring Summer 2014-15 150419
  • One to Watch Burberry Prorsum Fall Winter 2015 150426
  • Invitation Only 72nd Annual Golden Globe Awards Red Carpet 2015 150416
  • Agencies One Management Modeling Agency New York 150501

​For non-English content:

The language code needs to be included in the filename of any content in a language other than English. ISO 639-3 will be used to indicate the language code in the naming of the content. To view the full list of ISO 639-3, please refer here.

CHINESE

Chinese Simplified – HANS
Chinese Traditional – HANT

Format:
Segment(F​rom the runway) Clip description(Roberto Cavalli Spring Summer 2014-15) Date of shoot (yymmdd)(150419) Spoken Language(Mandarin/Puxian Min/Gan)​​ Written Language(Simplified/Traditional)

For Example:
From The Runway Versace Milan Men Fall Winter 2014-15 150415 zho.cmn.hans Invitation Only Chanel Paris Pre-Fall 2014-15 150402 zho.cmn.hant Photographers Kozo & Kushino with Patrick Lam Collaboration Hongkong 150405 zho.gan.hans

​​ Additional information:

  • Date format should be (Year/Month/Date)
  • ​Filenames should not contain any of the following characters in between words such as "\ / : * ? " <> | _ " Please use spaces in between words.
  • D​o not capitalize all the letters and do not abbereviate titles such as FW for Fashion Week, SS for Spring Summer, etc.
  • Provide the FULL title for the event/show.

V. MIC BLOCK

Dynamic hand held mics should only be used for interview situations when the mic is placed close to the mouth. Use the Fashion|One mic flag/block when filming outdoor or during fashion weeks/shows/event when random interviews will not allow you the convenience of setting up a lavalier mic.

When filming indoor, you should get the sound effectively through another source, other than a direct hand held mic. Hand held dynamic mics should never be used as a "room mic". Dynamic mics should not be used when the mic is "off camera". Only a shotgun or lav mic should be used for these instances.

Indoor shooting with dynamic hand held mic is not acceptable. Please avoid using dynamic hand held mics in shoots similar to the shots below.

Do not use the foam logos on your videos.

VI. CONTENT CONTROL GUIDELINES

List of High Fashion Brands:

• Emporio Armani • Longchamp • Vivienne Westwood • Moschino
• Chanel • Louis Vuitton • Chopard • Boss - Hugo Boss
• Cartier • Ralph Lauren • Salvatore Ferrangamo • Jimmy Choo
• Hublot • Fendi • Belstaff • Coach
• Banana Republic • H&M • Lacoste • Micheal Kors
• Levis • Reiss • Calvin Klein • Guess
• Karl Largerfeld • Swarozski • Tommy Hilfiger • Burberry
• Zara • Mango • Dolce & Gabbana • Lavin
• Mont Blanc • Anya Hindmarsh • Victoria's Secret • Miu Miu
• Hermes • Kenzo • Stella McCartney • Isabel Marant
• Matthew Williamson • Temperley London • Diane Von Furstenburg • Victoria Beckham
• Dover Street Market • Alexander McQueen • Paul Smith • Gucci
• Yves Saint Laurent • Prada • Rolex • DKNY
• Bally • Mulberry • Liberty Of London • Aquascutum
• Chanel Jewellery • Tiffany & Co • Omega • DAKS
• La Perla • TODS • Huntsman • Hardy Amies
• Y3 • Maison Margiela • Ted Baker • Karen Millen
• French Connection • United Colours Of Benetton • Pandora • Fossil
• Links London • Sandro • Issey Miyake • Thomas Sabo
• Diesel • Bulgari • Topshop • Coach
• Kenzo

VII. COLOR EDITING GUIDELINES

Please download the pdf format for details here.

VIII. CAMERA SHOOTING GUIDELINES

A. Please see download the guidelines in shooting on different segments here

  • 1. For action and moving objects, the more noticeable the better it is. As we are requiring the motion to be shot in 50fps, we can see a good movement of the subjects plus the added details of the materials on the subject.
  • 2. The closer the shot the better as it will expose the details of the images in 4k TV. Wide shots are also accepted provided that the small details of the small objects are still recognizable.
  • 3. Using a timelapse is a great tool of creativity in adding the beauty of 4k.
  • 4. Good choices of shots whether it's a subject, a broll or a montage would matter if it's worth to be seen in a 4k TV. Always remember to observe proper rule of thirds when shooting.
  • 5. Avoid shooting in a poor lighted environment. If it is given, it is necessary to accompany good lighting equipment to add better lighting in shooting.
  • 6. Always present a story in the clip when editing and not just mere cutting and for your eyes only.
  • 7. Do not upscale media from HD to UHD 4k materials.
  • 8. End the clip with a better impact to close out the story. Do not end with a talking heads or an interview.
  • 9. Do not convert your native 25 fps or 29.97 fps to 50 fps for this will result a repeated frame which will not look good on 4k TV.

B. RECOMMENDED SHOTS

  • 1. Establishing shots - more moving wide timelapses, deep-depth of field close-ups. more shots of famous landmarks (prioritize big fashion capitals if possible). The establishing shots should not be lesser than 4 seconds per shot.
  • 2. Cosmetics shots - slow-motion (macro) close-up shots of beauty and cosmetic products. Slowmotion of hairspray, different color tints of eyeshadows, slow-moof the puff of the powder. Please see the sample here.
  • 3. Haute Couture - close-up of details, interesting & artistic shots
  • 4. Junior models / kids fashion
  • 5. Beauty shots - more movement in the shots & artistic angles
  • 6. More shots for menswear if applicable.
  • 7. Swimwear & lingerie - panning close-ups, sensual yet artistic shots. Do not include in your edit any models with exposed sensitive parts.
  • 8. When shooting a runway event, please see to it that you will cover a portion of the body on the model but the whole body since we are focusing more on the collections as a whole and not the just physical aspects/look of the model. Unless you are shooting in multi camera setup, you can inter cut and play around the shots in different manners. In case of a one cam setup, it is really necessary to focus more on the collection.

IX. TECHNICAL ISSUES

Here are the most common technical issues that are collected so far. Please read the details below carefully and avoid these issues:

VIDEO

A. Rolling Shutters

EFFECTS OF ROLLING SHUTTER

Fashion|One will not accept clips with issues (enumerated below) caused by Rolling Shutter.

Wobble. This phenomenon (also known as the jello effect) is most common in hand-held shots at telephoto settings, and most extreme in cases when the camera is vibrating, possibly due to being attached to a moving vehicle, for instance. The rolling shutter causes the image to wobble unnaturally and bizarrely.

This picture is taken from: http://en.wikipedia.org/wiki/File:Jamtlands_Flyg_EC120B_Colibri.JPG

Skew. The image bends diagonally in one direction or another as the camera or subject moves from one side to another, exposing different parts of the image at different times. Essentially, skew is a very minor manifestation of the wobble phenomenon described above.

This picture is taken from: http://en.wikipedia.org/wiki/File:CMOS_rolling_shutter_distortion.jpg

Smear. This effect can be easily viewed with a cell phone camera and a fan/propeller. The smear of each blade is caused by the propeller rotating at the same or near the same speed that the frame is read by the camera. Viewed perpendicular to a fan spinning clockwise, the blades on the left side appear thinner than usual while the blades on the right side appear thicker and can even appear as if they aren't connected at the center.

This picture is taken from: http://en.wikipedia.org/wiki/File:Turboprop_Rolling_Shutter.jpg

Partial Exposure. If a camera flash goes off in the shot, the quick nature of the flash may only be present for some of the rows of pixels in a given frame. So as an example, the top 1/3 of the picture may be brightly lit by a flash, while the bottom 2/3 of the picture is dark and unlit as the time it took for the flash to occur was only sequenced in a short amount of time as the CMOS imager sequences a frame. The difference between the two distinct parts of the frame can look odd. Similar problems can arise with emergency vehicle lights, some fluorescent lighting, or any extreme situation where very fast motion or very fast bursts of light are seen in the time between when the CMOS chip sequentially records a frame.

Spatial and temporal aliasing. In signal processing and related disciplines, aliasing refers to an effect that causes different signals to become indistinguishable (or aliases of one another) when sampled. It also refers to the distortion or artifact that results when the signal reconstructed from samples is different from the original continuous signal.

Aliasing can occur in signals sampled in time, for instance digital audio, and is referred to as temporal aliasing. Aliasing can also occur in spatially sampled signals, for instance digital images. Aliasing in spatially sampled signals is called spatial aliasing.

Picture taken from: http://en.wikipedia.org/wiki/File:Moire_pattern_of_bricks_small.jpg

CCDs (charge-coupled devices) are alternatives to CMOS sensors . CCDs use what is referred to as global shutters which take a snapshot representing a single point of time and do not suffer from these motion artifacts.

The effects of a rolling shutter can prove difficult for visual effects filming. The process of match-moving establishes perspective in a scene based on a single point in time, however this is difficult with a rolling shutter that provides multiple points in time within the same frame. Final results depend on the readout speed of the sensor and the nature of the scene being filmed; as a rule of thumb, higher end cinema cameras will have faster readout speeds and therefore milder rolling shutter artifacts than low-end cameras.

*** Information about Rolling Shutter was taken from http://en.wikipedia.org/wiki/Rolling_shutter.

B. Color Banding

Usually occur when shooting in low-light. You need to set the aperture and shutter speed during your shot to avoid this. Also, you need to make sure you are submitting the clip in high bitrate 80-100mbs for 4K​ UHD and 100-120mbs for 4k Cinema.​

​​C​​. ​Saturation (Over and Under)​

​​Observe proper blending of the color levels. If possible, all colors should be close to natural given if the environment affects the whole lighting of the venue. Always check the color scope to your editing software. Proper white balance settings is needed for your camera. It is not also advisable to set the white balance to auto mode.​

Oversaturated.

Color Scope for oversaturated image.

Undersaturated.

D​​. Exposures (Over and under)

- This is simliar with saturation but exposures is more affected to lighting. You need to have a proper camera setup and white balance for your camera. Proper aperture and shutter speed settings is needed. Lighting equipment is adviseable to accompany the cameraman during shoot. The cameraman needs to adjust the camera settings to obtain the best footage in any lighting environment.​

​​E​​. Drop Frames and Frame Blending

​​- Camera movement should be fluid (panning and zooming).​ Drop frames usually happens when you convert your native frame shoot from high to low. For example, you shoot in 50 f​ps​ but you submitted in 30frames/sec. Obviously, you are losing frames during the convertion causing the movement on your video to stutter​.​ Frame blending​ or repeated frames​​ ​is ​​when you convert your raw media from low fps (25fps for example) to higher fps (30fps for example)​​. The solution here is that you always need to ​​match your timeline from your native frame rate.​​ ​Export to its native frame rate​ then conform your frame rate via ​​video encoder softwares such as compressor and the li​ke.​​ Please use a tripod or​​ ​handy​ jib when shooting.​

​​F​​. Pixelations, Noise and Artifacts.

​​​​- 4k needs to have a clear and crisp image details. Soft and blurry images are not acceptable. Avoid having videos with pixelations, noise and artifacts. When shooting in low light, adjust your camera light settings to minimize the amount of its noise.​

​​G. Rule of thirds

​​​​​​- proper framing observation for the subject is needed. Please shoot subjects within the broadcast safe margins.​

H. Partial Body Shots

​​​​​​​​- On runway shots, the clips need to show full shots of the models’ bodies, unless zoomed specifically and briefly to feature the products.​​

​​I. Black and White

​​- Black and white shots will not be accepted unless it is necessary to show the shots in that effect. This effect, however, can be used sparingly to enhance the clip’s artistic value.​​

J​. Vices, Inappropriate and Sensitive Subjects

​​​​- Clips containing shots that show smoking, drinking (from liquor bottles), inappropriate language or obscene gestures will need to be revised and have these shots removed. Clips need to be watchable by the general audience.

K. Recycled B-rolls

​​​​​​- Video clips that contain repeating b-rolls or used b-rolls from other clips will not be accepted.

L. ​Explicit or inapportiate content​

​​​​​​​​- Any forms of explicit or inappropriate content ​that are subject to censorship will not be accepted. (racism, religion, politics, plagiarism, sexual or suggestive malicous acts, etc.)

AUDIO

Hissing​ ​​(click for example here)​​

A faintly audible white noise that is commonly caused by the microphone’s connection. This can be fixed with noise/hiss reduction.

Popping​ ​​(click for example here)​​

These noises originate from the person’s mouth and are commonly evident when using plosives (Plosives are the kinds of sounds usually associated with the letters p, t, k; b, d, g, in which air flow from the lungs is interrupted by a complete closure being made in the mouth.). ​​Use DeClicker, AutoHeal or SpotHealing to fix these issues. For reference, please check this video out.

​​Clicking​ (Technical Issue) here)​​

Clicking noise originating from issues with the microphone or recording device.

Out of Sync

​​A​udio is not synchronized to the video. Modify audio clip to synchronize with the video.

Voice Volume vs BGM​​(click for example here)​​​

​​BGM should not be loud so as it would drown the person’s voice. Use proper fade effects at the right manner to let the music fade in and out of the interview sequence.​

​Distorted / Scratchy Audio​​(click for example here)​​​

​​BGM should not be loud so as it would drown the person’s voice. Use proper fade effects at the right manner to let the music fade in and out of the interview sequence.​

​Distorted / Scratchy Audio​​Ground Loop Issues (Buzzing and Humming) (click for example here)​​​

​​Ground loops are usually perceived as a hum or buzz in your audio signal. They generally emerge when an electrical system consisting of two or more electrical devices is connected to the electrical ground in multiple ways. If the ground of the different power sources does not have the same reference level, an equalizing current will run through the audio connection and intersperse to the audio signal. This can also be caused by devices that introduce an electric potential to the ground connection, including peripheral devices connected to your computer. On Laptops low quality power supplies often lead to ground loop noise. So be sure to check your audio equipment first before shooting.

​Reverberating audio(click for example here)​​​

​Sound waves bounces producing another voice or mid echo during the shoot. ​

Noise Environment / Room Tone(click for example here)​​​

​Make sure that the input levels of the microphone is really low if you are planning in recording an interview in a noisy location. If background noise is a given, we will only accept clips if the subject is intelligible and the noise is not distracting. Clips should have crisp and clear voice audio. Background noise during events should be filtered out prior to submission. The noise can be filtered out using sound editing software. Noise levels should not drown out the speaker’s voice. Ultimately, the QC team has the final say if the background noise is at an acceptable level or not.

Muffled (click for example here)​​​

The voice audio quality should be crisp and clear. Proper EQ setup is needed to attain a clearer pickup and understanding for the audio.

Updated: Feb 03, 2017